Monday, March 26, 2012

Organizing, Running, and Operating Clubs, Campaigns, Fundraisers, and Organizations at College Campuses and Universities

This topic is HUGE! In fact, I think this is one of the most important topics that I have ever posted on.

Organizing campaigns, projects, and organizations is one of those skills that once you enter college, you are going to have to deal with for the rest of your life. It doesn't only affect what you do in college, but it's something that you're probably going to be doing no matter what kind of job you decide to take, especially if you do anything in politics or in higher positions in business.

Organizing campaigns, projects, and organizations takes a lot of skills and planning that you develop through time and repeated practice, but I'm going to get you a few tips right now that will make it easier.

If you're running come kind of campaign where this may apply, you want to find volunteers. If you are supporting a cause or running an event that people might be interested in, or whatever the situation, you are going to want to go out and find people outside your organization that might have an interest in helping what you're doing. You can collect names and contact information, and then when something comes up, call on those people to help out, especially with fundraising. You will be a lot more successful if you have more people helping to raise funds for your campaign or club.

Also, with everything you do that involves organizations and people, you want to keep in mind the rule of halves. That is, half of the people you talk to are going to be interested, half of those people are going to say they will help, half of those people are actually going to show up, et cetera. For every step of the planning process, divide everything in half. If you want to raise $1,000, set a realistic goal as to how many fliers, or donations, or whatever you will need and think about how many people and how many hours that would take. Then, multiply that number by how many steps along the way you have to lose half of the people you organized for that event. And that is how many people you realistically need to agree to help or get information from, or whatever step along the way you are in.

If you are hosting a business dinner, for instance, for a product you want to market to people and you want 1,000 people to be there, you might want to organize people to get people to that dinner.

If you want 1,000 people there, you need to invite 2,000 people.

If you want 100 volunteers to help get those 2,000 people to come and you think they can find 10 people an hour at an hour a piece, you need to find 200 people to volunteer to come and help find those 2,000 people.

If you want to find those 200 people to volunteer, you need to get information from 400 people.

And to get that information, you're going to need to plan to talk to 800 people.

That's how the rule of halves works. And using that technique, you can almost always meet your goals and you will never have anything but a full conference room for  your business proposal.

You're also going to want to delegate responsibilities and help develop people into roles where they are organizing the ground work. At first, you might be stuck down in the trenches, talking to people, getting people interested, and making follow-up calls. But eventually, you can have volunteers that go down there and talk to people, get them interested, and make follow-up calls. Then you can develop those people to be leaders that organize new people to do that work, helping each person advance in their own skill set.

To be successful, you have to know how to manage, organize, and how to get the help you need for projects. And it all starts with recruitment, training, and implementation.

--Koi